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Main Street Four Point Approach 

Main Street Four Point Approach is a trademarked program of the National Main Street Center, Inc.  It offers a comprehensive and integrated strategy to community revitalization using four key advisory councils.


Economic Vitality

Involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.




Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

As of January 1, 2019, Main Street Grundy Center merged with the Grundy Center Chamber of Commerce. This merger is about building collective capacity. The new organizational structure creates a partnership that benefits Chamber members and Main Street investors, from marketing opportunities to a unified and consistent voice in business and community development.

As a designated Main Street Community, we will continue to focus on economic development through historic preservation in the downtown district through the nationally recognized Four- Point Approach - Design, Organization, Promotion, and Economic Vitality.
As a merged organization, we will also provide valuable services to businesses beyond the downtown district.

By working together toward shared goals, we are better positioned to focus energy and resources for the benefit of our community, and eliminate overlapping agendas and service areas. Collaboration will provide better clarity and a sharper focus on quality growth and development, allowing creative thinkers to work on progressive solutions while enhancing the unique character of our community.

There has never been a better time to be involved  and invest in the Chamber and Main Street! By working together, we will have a greater impact to improve the overall economy and quality of life in Grundy Center and in the region.

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Grundy Center Chamber-Main Street is a 501(c)3 non-profit organization, led by a volunteer board of directors and paid professional staff. Our emphasis in on historic preservation, economic vitality, and community development. GCCMS offers cooperative advertising, marketing, business training, technical assistance, and design services to businesses and organizations in downtown Grundy Center and beyond.

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